Privacy Policy

Data we collect

Tool usage. Our planning tools run in your browser. We don't store your inputs, but when you run a tool we send an anonymous usage event to our analytics provider (see Analytics below) that may include the general parameters you chose — e.g. which tool, a budget range, or a RAID level — never anything that identifies you.

Newsletter. If you subscribe, we store your email address. We use it only to send the newsletter you signed up for. We don't sell or share it.

Server logs. Our web server logs standard HTTP request data (IP address, page requested, referrer, user agent). Logs are retained for 14 days for security purposes.

Analytics. We use Google Analytics 4 to understand which pages and tools are used. It sets cookies (see below) and collects your IP address, device/browser information, and the pages you visit. This data is processed by Google, including on servers in the United States. We don't use it for advertising and we don't sell it. We do not run Google Signals or ads personalization.

Cookies

We use a single first-party cookie to store your dark/light theme preference. Google Analytics sets its own cookies (e.g. _ga) to distinguish unique visitors and measure usage; these typically expire within two years. We do not use third-party advertising cookies. You can block or delete these cookies in your browser, or use a browser-level "Do Not Track" / content blocker, without affecting site functionality.

Third parties

Affiliate links route through retailer sites (Amazon, Newegg, eBay) which have their own privacy policies. We don't control or receive data from their tracking pixels.

Google Analytics (Google LLC) processes the usage data described above on our behalf, including transfers to the United States. See Google's privacy policy. You can opt out site-wide with the Google Analytics opt-out browser add-on.

Google Fonts is loaded for typography. This sends your IP to Google's servers. If you prefer not to use Google Fonts, you can block fonts.googleapis.com in your browser.

Your rights

To request deletion of any personal data we hold (e.g., email address), contact us at: hello [at] wisepc.com